This role will lead marketing activities across the region (Mexico, Brazil & USA/CA), including strategy development, digital marketing, product launches, and market analyses. The position will work closely with regional commercial teams and global functions to ensure alignment and execution excellence. It requires strong strategic insight, clear communication, and the ability to manage both operational and strategic responsibilities effectively.

Key Responsibilities

• Plan and execute integrated marketing strategies (digital and offline), including trade shows, events, webinars, SEO/SEM, social media, email, and content marketing to strengthen the Palsgaard brand.

• Build and maintain strategic relationships with key customers and distributors, organizing seminars, presentations, and workshops to increase influence, engagement, and solution adoption.

• Generate market and industry insights through research on trends, competitors, and consumer behavior to support data-driven growth plans and marketing strategies.

• Lead new product launches, collaborating with product development to create compelling value propositions, product stories, marketing materials, and sales tools for the commercial team and distributors.

• Manage marketing performance and budget, monitoring KPIs, optimizing resource allocation, measuring ROI, and adjusting strategies to maximize commercial impact.

Day-to-Day Activities

• Coordinate logistics and agendas for trade shows, customer events, webinars, and distributor seminars, ensuring consistent brand presence and smooth execution.

• Create, publish, and monitor digital marketing content across SEO, SEM, social media, email campaigns, and owned channels.

• Collect, consolidate, and analyze market, competitor, and consumer data to identify patterns, opportunities, and risks that inform ongoing decisions.

• Prepare and deliver customer presentations and industrial workshops, maintaining regular communication and follow-up with key accounts.

• Work closely with product and commercial teams to prepare launch materials and define positioning messages that support go-to-market execution.

• Track marketing spend and campaign performance, updating dashboards, reviewing ROI, and adjusting actions to improve results.
  

Expected Deliverables

• Increased recognition and preference for Palsgaard in the Americas.

• Growth in qualified leads and commercial opportunities.

• More strategic and profitable use of marketing resources.

• Strategies supported by market research and insights.

• Improved agility and market effectiveness.

Candidate profile

You are a creative and data-driven marketer who enjoys building strong brands while grounding decisions in market insights. You feel equally comfortable driving external visibility through digital channels, events, and customer engagement, and working behind the scenes with data analysis, reporting, and performance tracking. You are proactive, collaborative, and hands-on — able to turn market signals into clear, actionable insights that support commercial decisions and help sales teams succeed. 

Desired profile

• Bachelor’s degree in marketing, Business administration, or a related field.

• At least 6 years of experience in marketing roles, preferably with regional responsibilities, multichannel strategy expertise, brand development, strong analytical skills, and advanced English.

• Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.

• Palsgaard values: Loyalty, Commitment, and Responsibility.

• Capable in flexing between people, strategy, and operational tasks

• Mobility of business travels as per request.

• Team player and good cooperative skills.

What do we offer you

• A senior regional position with high visibility and influence in a collaborative, high-trust, and informal professional environment.

• Competitive executive-level compensation and benefits, aligned with experience and regional scope.

• An opportunity to contribute at a strategic level within a market-leading organization recognized for strong ESG standards and long-term responsibility.

• A role within an expanding international company, where advanced technological expertise is translated into measurable commercial and customer value across the region.

• Continuous interaction with regional leadership, global stakeholders, customers, and distributors, offering broad exposure, decision-making authority, and impact across multiple markets.

Application

If you are looking to join a dynamic, high-impact role with regional visibility and growth opportunities, we want to meet you! We process applications on a continous basis and close the job opening as soon as we have found our new colleague.